Tag Archives: Piracy

Understanding Entertainment Mediums

“Understanding Entertainment Mediums”

Due to fast phase life style and gadget upgrade, technology made entertainment more convenient. Entertainment viewing now a days, depend on my Wi-Fi connectivity. The number of hours spent at home watching depends on free time; and the availability of contents, depend on audience’s capacity to pay; if it’s not within the budget, and there is an urgency to watch; piracy (DVD or On-Line) is an immediate resolution.

medium table

Among the six type of medium, two medium threatens the system of content distribution, Pirated DVD and On-line piracy. It attracts the paying market, to patronize contents for a  lesser price, having a lesser operational expense. They facilitate faster and wider than the other four medium.

Free TV audience has the greatest advantage when it comes to accessibility. The content selection depends on the network. The network decides for the people. The people follows, the time schedule designed by the network for them.

Cable TV gives subscribers more option. Foreign program line-up is available. Audience choose, to have foreign content through Television for additional fee.

Naked Weapon Legal

 

DVD is the most expensive medium, due to production, legal obligation, and distribution fees. Consumers are ensure that its content, is worth keeping for a long time. It can be used properly at the owner’s perusal, maintaining high quality entertainment. The price of personal ownership.

The same technology that made DVD accessible, is used to kill other business window. Pirated DVD and DVD file rip programs, made the content illegal distributed rampant.

Cinema/Film is the most complicated, and critical medium for entertainment content. It requires, an effective business process; specific venue to access it; quality equipment to make sure movie-goers expectations are immediately met; and great creativity to capture audience in the first 15minutes of the content.

If the film, entertained it’s viewers; it will open other business window. If the Film doesn’t work-out, possible loss of investment is expected. The audience has a very active role of out-right purchase of immediate content. The best promotional agent if the film is entertainingly effective.

 

Piracy:        

Pirated DVD best option for audience, with limited budget but has a great entertainment want. The operators of this business window, avoid the Legal and Social responsibility. The protection of the consumers is not secured; The quality of the content, functionality of DVD didn’t went through proper process of critical examination.

Having different content is an advantage. If it’s illegal operated, content might negatively influence the audience into wrong thinking; like pornography or sadist thinking.

The Government or Private organization, aims to prevent this mental deterioration to happen, with the help of MTRCB, OMB and media/entertainment professionals.

While low quality DVD (Pirated DVD) cheats the consumers. If the disc they bought malfunctions, or won’t play in their DVD player; the entertainment they bought is not a good investment.

In the Philippines, a movie ticket cost Php. 200 pesos, and pirated DVD cost around Php. 60- 100 pesos. Piracy is more affordable for the greater low income earners.

Illegal operators also improved their scheme by providing BLU-RAY edition of pirated DVD, higher quality but a bit expensive compared to ordinary pirated disc.

16 in 1 movies Pirated

 

Soo 16 in1 movie and cable tv

The illegal operators continue to capture audience with uncontrollable entertainment need, through On-line piracy. Making the content more accessible to greater number of audience, less production cost of DVDs and more accessible operational distribution through internet access.

It’s like FREE TV through your PC or gadgets, with WORLD WIDE content; the audience is only paying for the connection. Pirated Korean Films are one of the most sellable entertainment.

A quality content will capture its audience regardless of it’s medium, if the story reflects the audience personal life, and creativily fictionalize it to promote good values , it will last a lifetime.
Example: Memoirs of a Geisha Book, movie and DVD.
                 Twilight Book Series to movie purchase.
                 Star Wars Films from VHS, VCD, DVD and possible Blu-Ray 
                 K-Pop from on-line piracy, to DVD purchase from Korea, going to K-pop concerts to loving Korean Culture.
                Naked Weapon: Foreign mature content, saw it in pirated DVD, VCD, DVD and watching it on Cignal Cable. Continue reading Understanding Entertainment Mediums

Mocking Jay Fever

Weeks after the theatrical release of “The Hunger Games: Mocking Jay part 2.” I saw a pirated DVD sold in the streets for only Php. 80.00. The average film ticket at SM Cinemas is Php. 120.00 excluding popcorn and drinks.

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Pirated DVD of Hunger Games: Mocking Jay part 2 Php. 80.00

As a practical consumer, I will choose the Pirated DVD and enjoy the convenience of owning it forever. This makes the film industry profit decline, since the technology transferred from VHS to disc. The rampant supplier of disc from the US, and other Asian countries, makes piracy business, wide and vast.

The Production company Lionsgate and Color Force; 37 distributor companies worldwide; knows how to counter piracy, in order to make the business running. And lengthen the profitability of the franchise, from books, to movies, other media platform, and then merchandise.

Here in the Philippines, distributor of “The Hunger Games: Mocking Jay part 2” invested on merchandise that can be use everyday. It use to flaunt their love for “Katniss”, and at the same time a wise promotion to different market-fan base of Suzanne Collins.

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SM Dasmarinas Cavite: Odyssey

 

C-Interactive released, different version of Mocking Jay posters; attract paying market to purchase and to promote. SM produces toy tumblers; to promote the content to the younger audience. I saw Odyssey Dasmariňas post Revolution T-shirt, that carries a strong statement from the movie. This merchandise aims to pull DVD sales.

These are just few methods, to give paying market a premium to the content they love. If piracy offers affordability; legit distributor offers collectible merchandise.

This makes me look at the film industry, a game of Strategic Business Arts. I still believe that a good writer, producer and director can make a good content; but with the demands to sell in a third world country; business strategy is necessary.

It’s easy to say stop buying pirated DVD; but a true business minded people battle the situation not by bending the rules, but extending their business offers.

I was intrigued to buy the DVD version because of the T-shirt. The shirt was not available or sold-out at SM Dasmariňas branch; I have to go to SM Megamall for the love of REVOLUTION.

I found it there, the store staff said that all they have was size large. I hope medium size will be available in other stores, like Mall of Asia, Alabang Town Center and Malls in Makati.

“THE REVOLUTION IS ALL ABOUT US!” One strong statement made me, save money, search, study and invest. The power of film to influence the mind is undeniable.

On-Line Piracy

A recent film was considered a box-office hit in the Philippines. People supported it, and the news about its success, spread like wildfire. Few weeks later, even its still showing in theaters, I found-out that it is already given free in torrent.

For middle-class audience, free-download cut their entertainment expense in half. They just have to pay for the electricity and internet usage to enjoy free movie.

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Camcorded from cinema, but Samsung mobile made the picture more clear.
Note: Picture was taken by Samsung Mobile Photo. TV Sony picture quality.

Other people who wants to take advantage of file sharing, sells the content through illegal distribution or illegal up-loads. Storing the content in disc, and let it be sold on-ground. This makes film industry operation more expensive, to recoup their losses in piracy.

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I have a fair share of guilt, cause I’m one of the middle-class earners who rely on file sharing; specially if the content is worth watching. This practice can justify file download; but when I experience business profit loss, because of piracy, my perception about file sharing changes.

There was a time when I was asked, by my Immediate Supervisor to lower the production cost, and lessen the fee of our Producer to save more. I find it hard to explain it to our Producer, because I knew that sales of DVD decreased. We have to adjust the budget at the expense of our employee. From then on, I invested on DVD, CD and album that are worthy to be in my collection.

Employees of media company tighten their belt, to save their production budget. They lower the people’s salary to ensure that their business operations are legal, and satisfied the qualification of government and other business sectors.

I enjoyed listening to music. I download music and later-on buy CD if I have enough money. I asked my brother to share the movies he downloaded; movies that we also watched in cinemas (not all), planned to purchase in DVD or BLU-RAY.

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To defend the consumers side, anybody who likes a certain art will definitely buy to support the artist, who are making films, music and other art forms.

But these people are responsible consumers, once I get satisfied with your content I make sure you get what you deserve. It will take time, for the public not to abuse  “FREE.”

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On the business side of things; I hope people in the art industry, will also consider their market’s capacity to pay. Charging too much, will make your clients  support piracy. Entertainment is not priority in the Philippines. It’s an escape from our reality

My advocacy, save to have your own copy.

If a friend is willing to share her love for music or film, I hope we spread the love for this art in the right way. Join forums for feed-backs, write blogs, or go to concerts, and events that will make the artist and content makers get what they deserve..

 

 

 

 

Piracy from Disc to On-line

My Sassy Girl made a hit in the Philippines through illegal distribution, around 2004 (not sure). The movie was pirated, and sold in the streets. People had a cheaper alternative to entertainment, and introduce a wide variety of content.

I was one of the pirated DVD consumers, during those time. The entertainment and happiness I get, from film didn’t cost much; because I didn’t have enough allowance to buy all the movies I wanted to watch.

But I know on-line video streaming was already available, I was watching music videos and uploaded shows in youtube.com. On-ground piracy and On-line videos streaming were available in Philippines; but the mass public had more access to On-ground piracy.

Downloading back then, was more convenient to music rip, conversion, and file sharing. I think movie files, require more storage capacity, faster connection to for web share.

Now that on-line connection, or the web was made accessible to the public (everyone in Philippines loves wife areas); on-ground piracy loss its patrons. Illegal disc selling eventually decreases.

I had a conversation with my younger brother, when I started this investigation;

I asked my younger brother to stop downloading, and getting free files the net.

I told him it’s stealing. My intelligent brother replied:

Younger Brother: “Paano mo nanakawin ang isang bagay na libre?”

Translation: “How can steal something that was given for free?

He didn’t understand; the business side of the entertainment, and distribution industry. Properly documented selling of content, makes the business operation running for the benefit of it’s employees. The profit is use to develop new strategy, to improve the organization, and widen the scope of business enterprise.

I remember, one question I asked myself (2010); during the time I was working for a film production company; “Kung hindi ninyo titigilan ang piracy or on-line downloading; papatayin ninyo ang industriyang pag-tratrabahunan ninyo sa kinabukasan”

Translation: “If you don’t stop illegal downloading, you’ll kill the industry you want to belong with in the future.”

It’s difficult to make people understand the concept of fair pricing; if they are battling for their right of information.

Hope the Optical Media Board can facilitate seminars to educate younger audience to be responsible viewers.

 

Piracy Packaging Codes

I have started Piracy Investigation when I was working for a media company. It lead me to a conclusion that contents are more important than packaging. If people have the same entertainment satisfaction, packaging is deprioritize.

The idea of getting without responsibility, is debatable. I can afford to buy VCD, DVD, Blu-Ray and foreign original content. But I view contents in social media. Buy original Korean DVD concerts, despite the Youtube download option. During this times, I was investigating piracy these are my observations.

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Philippine packaging is close to some pirated DVD. The black casing can be reproduced and distribute without receipt or legal taxes.

 

The thin can edition has a bar code, and free mini posters inside, the compact disc has burned part in the middle.

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The DVD paper packaging for TV Korean series; has the ability to store up to 20 movies. There are similar codes found in its packaging. If we can trace the origin of these packaging sources (printing, assembling and distribution) we can resolve and save the Philippine movie and tv industry; by protecting its DVD franchise.

With the help of Optical Media Board Philippines, piracy can be solved.