Tag Archives: Mall of Asia

Mocking Jay Fever

Weeks after the theatrical release of “The Hunger Games: Mocking Jay part 2.” I saw a pirated DVD sold in the streets for only Php. 80.00. The average film ticket at SM Cinemas is Php. 120.00 excluding popcorn and drinks.

Pirated DVD of Hunger Games: Mocking Jay part 2 Php. 80.00

As a practical consumer, I will choose the Pirated DVD and enjoy the convenience of owning it forever. This makes the film industry profit decline, since the technology transferred from VHS to disc. The rampant supplier of disc from the US, and other Asian countries, makes piracy business, wide and vast.

The Production company Lionsgate and Color Force; 37 distributor companies worldwide; knows how to counter piracy, in order to make the business running. And lengthen the profitability of the franchise, from books, to movies, other media platform, and then merchandise.

Here in the Philippines, distributor of “The Hunger Games: Mocking Jay part 2” invested on merchandise that can be use everyday. It use to flaunt their love for “Katniss”, and at the same time a wise promotion to different market-fan base of Suzanne Collins.

SM Dasmarinas Cavite: Odyssey


C-Interactive released, different version of Mocking Jay posters; attract paying market to purchase and to promote. SM produces toy tumblers; to promote the content to the younger audience. I saw Odyssey Dasmariňas post Revolution T-shirt, that carries a strong statement from the movie. This merchandise aims to pull DVD sales.

These are just few methods, to give paying market a premium to the content they love. If piracy offers affordability; legit distributor offers collectible merchandise.

This makes me look at the film industry, a game of Strategic Business Arts. I still believe that a good writer, producer and director can make a good content; but with the demands to sell in a third world country; business strategy is necessary.

It’s easy to say stop buying pirated DVD; but a true business minded people battle the situation not by bending the rules, but extending their business offers.

I was intrigued to buy the DVD version because of the T-shirt. The shirt was not available or sold-out at SM Dasmariňas branch; I have to go to SM Megamall for the love of REVOLUTION.

I found it there, the store staff said that all they have was size large. I hope medium size will be available in other stores, like Mall of Asia, Alabang Town Center and Malls in Makati.

“THE REVOLUTION IS ALL ABOUT US!” One strong statement made me, save money, search, study and invest. The power of film to influence the mind is undeniable.


Santa Everywhere

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Today, we visited SM Mall of Asia. Giving my grandmother a Lola shopping day experience. In the midst of Christmas rush, our family knows how she wanted to go out, unwind and be with the crowd. It was difficult to move around, and consider each other’s movements as we shop in the department store; we manage to stay together swimming across oceans of people. Lola enjoyed her shopping day comfortably! I was transported into a a new world, where childhood dreams comes alive.

When I thought that this will be Lola’s day, I was surprise to see myself excited, and happy seeing Little Santas welcoming all patrons of SM MOA. I have visited the place several times for this past months. Today I have the courage express my fascination about Santa Claus.

He is one of the most celebrated person, during Christmas season. When I was a child, I never saw him; only in television and movies. My grandmother’s sister, I call her Lola Estang; keeps us believing that Santa Claus is alive and urges to hang socks on windows; in order receive treats for midnight celebration.

My Lola Estang, didn’t have stable source of income but she did her very best to give us small gifts of candies and chips. We (My ate and younger brother) knew she was the one who has been giving us, keeping our childhood beliefs alive.

Tonight, I was caught by SM MOA Christmas concept, of Santa everywhere. The generous saint that hides in the night to give blessings back to the people, is seen and loved by Filipinos in SM MOA. I think Little Santa One to fifteen has more fans club.

I wish I could count all the Little Santas in SM MOA; making children believe that Christmas is about the generosity of God giving his only son to us; Jesus Christ.

The spirit of giving, was kept alive by Christ, Saint Nicholas or Santa Claus, My Lola Estang and our loved ones.

Join SM Mall of Asia activity Write a Letter to Santa. Kindly ask Mommy and Daddy to register you and wait for Santa’s reply.

Eat Chickenjoy and have a wishbone all your sincere wish and good intention will be blessed by God!

Write a letter to Santas