Weeks after the theatrical release of “The Hunger Games: Mocking Jay part 2.” I saw a pirated DVD sold in the streets for only Php. 80.00. The average film ticket at SM Cinemas is Php. 120.00 excluding popcorn and drinks.
As a practical consumer, I will choose the Pirated DVD and enjoy the convenience of owning it forever. This makes the film industry profit decline, since the technology transferred from VHS to disc. The rampant supplier of disc from the US, and other Asian countries, makes piracy business, wide and vast.
The Production company Lionsgate and Color Force; 37 distributor companies worldwide; knows how to counter piracy, in order to make the business running. And lengthen the profitability of the franchise, from books, to movies, other media platform, and then merchandise.
Here in the Philippines, distributor of “The Hunger Games: Mocking Jay part 2” invested on merchandise that can be use everyday. It use to flaunt their love for “Katniss”, and at the same time a wise promotion to different market-fan base of Suzanne Collins.
C-Interactive released, different version of Mocking Jay posters; attract paying market to purchase and to promote. SM produces toy tumblers; to promote the content to the younger audience. I saw Odyssey Dasmariňas post Revolution T-shirt, that carries a strong statement from the movie. This merchandise aims to pull DVD sales.
These are just few methods, to give paying market a premium to the content they love. If piracy offers affordability; legit distributor offers collectible merchandise.
This makes me look at the film industry, a game of Strategic Business Arts. I still believe that a good writer, producer and director can make a good content; but with the demands to sell in a third world country; business strategy is necessary.
It’s easy to say stop buying pirated DVD; but a true business minded people battle the situation not by bending the rules, but extending their business offers.
“THE REVOLUTION IS ALL ABOUT US!” One strong statement made me, save money, search, study and invest. The power of film to influence the mind is undeniable.