Tag Archives: DVD

Mocking Jay Fever

Weeks after the theatrical release of “The Hunger Games: Mocking Jay part 2.” I saw a pirated DVD sold in the streets for only Php. 80.00. The average film ticket at SM Cinemas is Php. 120.00 excluding popcorn and drinks.

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Pirated DVD of Hunger Games: Mocking Jay part 2 Php. 80.00

As a practical consumer, I will choose the Pirated DVD and enjoy the convenience of owning it forever. This makes the film industry profit decline, since the technology transferred from VHS to disc. The rampant supplier of disc from the US, and other Asian countries, makes piracy business, wide and vast.

The Production company Lionsgate and Color Force; 37 distributor companies worldwide; knows how to counter piracy, in order to make the business running. And lengthen the profitability of the franchise, from books, to movies, other media platform, and then merchandise.

Here in the Philippines, distributor of “The Hunger Games: Mocking Jay part 2” invested on merchandise that can be use everyday. It use to flaunt their love for “Katniss”, and at the same time a wise promotion to different market-fan base of Suzanne Collins.

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SM Dasmarinas Cavite: Odyssey

 

C-Interactive released, different version of Mocking Jay posters; attract paying market to purchase and to promote. SM produces toy tumblers; to promote the content to the younger audience. I saw Odyssey Dasmariňas post Revolution T-shirt, that carries a strong statement from the movie. This merchandise aims to pull DVD sales.

These are just few methods, to give paying market a premium to the content they love. If piracy offers affordability; legit distributor offers collectible merchandise.

This makes me look at the film industry, a game of Strategic Business Arts. I still believe that a good writer, producer and director can make a good content; but with the demands to sell in a third world country; business strategy is necessary.

It’s easy to say stop buying pirated DVD; but a true business minded people battle the situation not by bending the rules, but extending their business offers.

I was intrigued to buy the DVD version because of the T-shirt. The shirt was not available or sold-out at SM Dasmariňas branch; I have to go to SM Megamall for the love of REVOLUTION.

I found it there, the store staff said that all they have was size large. I hope medium size will be available in other stores, like Mall of Asia, Alabang Town Center and Malls in Makati.

“THE REVOLUTION IS ALL ABOUT US!” One strong statement made me, save money, search, study and invest. The power of film to influence the mind is undeniable.

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Piracy from Disc to On-line

My Sassy Girl made a hit in the Philippines through illegal distribution, around 2004 (not sure). The movie was pirated, and sold in the streets. People had a cheaper alternative to entertainment, and introduce a wide variety of content.

I was one of the pirated DVD consumers, during those time. The entertainment and happiness I get, from film didn’t cost much; because I didn’t have enough allowance to buy all the movies I wanted to watch.

But I know on-line video streaming was already available, I was watching music videos and uploaded shows in youtube.com. On-ground piracy and On-line videos streaming were available in Philippines; but the mass public had more access to On-ground piracy.

Downloading back then, was more convenient to music rip, conversion, and file sharing. I think movie files, require more storage capacity, faster connection to for web share.

Now that on-line connection, or the web was made accessible to the public (everyone in Philippines loves wife areas); on-ground piracy loss its patrons. Illegal disc selling eventually decreases.

I had a conversation with my younger brother, when I started this investigation;

I asked my younger brother to stop downloading, and getting free files the net.

I told him it’s stealing. My intelligent brother replied:

Younger Brother: “Paano mo nanakawin ang isang bagay na libre?”

Translation: “How can steal something that was given for free?

He didn’t understand; the business side of the entertainment, and distribution industry. Properly documented selling of content, makes the business operation running for the benefit of it’s employees. The profit is use to develop new strategy, to improve the organization, and widen the scope of business enterprise.

I remember, one question I asked myself (2010); during the time I was working for a film production company; “Kung hindi ninyo titigilan ang piracy or on-line downloading; papatayin ninyo ang industriyang pag-tratrabahunan ninyo sa kinabukasan”

Translation: “If you don’t stop illegal downloading, you’ll kill the industry you want to belong with in the future.”

It’s difficult to make people understand the concept of fair pricing; if they are battling for their right of information.

Hope the Optical Media Board can facilitate seminars to educate younger audience to be responsible viewers.

 

Piracy Packaging Codes

I have started Piracy Investigation when I was working for a media company. It lead me to a conclusion that contents are more important than packaging. If people have the same entertainment satisfaction, packaging is deprioritize.

The idea of getting without responsibility, is debatable. I can afford to buy VCD, DVD, Blu-Ray and foreign original content. But I view contents in social media. Buy original Korean DVD concerts, despite the Youtube download option. During this times, I was investigating piracy these are my observations.

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Philippine packaging is close to some pirated DVD. The black casing can be reproduced and distribute without receipt or legal taxes.

 

The thin can edition has a bar code, and free mini posters inside, the compact disc has burned part in the middle.

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The DVD paper packaging for TV Korean series; has the ability to store up to 20 movies. There are similar codes found in its packaging. If we can trace the origin of these packaging sources (printing, assembling and distribution) we can resolve and save the Philippine movie and tv industry; by protecting its DVD franchise.

With the help of Optical Media Board Philippines, piracy can be solved.