“Understanding Entertainment Mediums”
Due to fast phase life style and gadget upgrade, technology made entertainment more convenient. Entertainment viewing now a days, depend on my Wi-Fi connectivity. The number of hours spent at home watching depends on free time; and the availability of contents, depend on audience’s capacity to pay; if it’s not within the budget, and there is an urgency to watch; piracy (DVD or On-Line) is an immediate resolution.
Among the six type of medium, two medium threatens the system of content distribution, Pirated DVD and On-line piracy. It attracts the paying market, to patronize contents for a lesser price, having a lesser operational expense. They facilitate faster and wider than the other four medium.
Free TV audience has the greatest advantage when it comes to accessibility. The content selection depends on the network. The network decides for the people. The people follows, the time schedule designed by the network for them.
Cable TV gives subscribers more option. Foreign program line-up is available. Audience choose, to have foreign content through Television for additional fee.
DVD is the most expensive medium, due to production, legal obligation, and distribution fees. Consumers are ensure that its content, is worth keeping for a long time. It can be used properly at the owner’s perusal, maintaining high quality entertainment. The price of personal ownership.
The same technology that made DVD accessible, is used to kill other business window. Pirated DVD and DVD file rip programs, made the content illegal distributed rampant.
Cinema/Film is the most complicated, and critical medium for entertainment content. It requires, an effective business process; specific venue to access it; quality equipment to make sure movie-goers expectations are immediately met; and great creativity to capture audience in the first 15minutes of the content.
If the film, entertained it’s viewers; it will open other business window. If the Film doesn’t work-out, possible loss of investment is expected. The audience has a very active role of out-right purchase of immediate content. The best promotional agent if the film is entertainingly effective.
Pirated DVD best option for audience, with limited budget but has a great entertainment want. The operators of this business window, avoid the Legal and Social responsibility. The protection of the consumers is not secured; The quality of the content, functionality of DVD didn’t went through proper process of critical examination.
Having different content is an advantage. If it’s illegal operated, content might negatively influence the audience into wrong thinking; like pornography or sadist thinking.
While low quality DVD (Pirated DVD) cheats the consumers. If the disc they bought malfunctions, or won’t play in their DVD player; the entertainment they bought is not a good investment.
In the Philippines, a movie ticket cost Php. 200 pesos, and pirated DVD cost around Php. 60- 100 pesos. Piracy is more affordable for the greater low income earners.
Illegal operators also improved their scheme by providing BLU-RAY edition of pirated DVD, higher quality but a bit expensive compared to ordinary pirated disc.
The illegal operators continue to capture audience with uncontrollable entertainment need, through On-line piracy. Making the content more accessible to greater number of audience, less production cost of DVDs and more accessible operational distribution through internet access.
It’s like FREE TV through your PC or gadgets, with WORLD WIDE content; the audience is only paying for the connection. Pirated Korean Films are one of the most sellable entertainment.
A quality content will capture its audience regardless of it’s medium, if the story reflects the audience personal life, and creativily fictionalize it to promote good values , it will last a lifetime.
Example: Memoirs of a Geisha Book, movie and DVD.
Twilight Book Series to movie purchase.
Star Wars Films from VHS, VCD, DVD and possible Blu-Ray
K-Pop from on-line piracy, to DVD purchase from Korea, going to K-pop concerts to loving Korean Culture.
Naked Weapon: Foreign mature content, saw it in pirated DVD, VCD, DVD and watching it on Cignal Cable.